• Could the audio be edited and shared in a podcast?
• What's the best way for us to promote this event online?
• Do we have photos from previous years when we did this that can be used in our publicity?
• Is the correct contact and location information on our website's calendar?
• What imagery will help us communicate what this class is about?
• Is there a digital logo created for this group?
• Does your article include an email address for people to contact you?
• Can people IM you if they have questions?
• Are there handouts that can be on the website for people who couldn't attend?
• Can you convert the handouts into PDF format so they are easier to share?
• How will we gather and use the email addresses of the participants?
• Is there a link in the article to an online map with directions?
• What websites can we tell people to visit if they want to do further research?
• What books should be added to our online bookstore?
• In what ways could we extend the community that is built during this retreat afterwards using digital methods?
• What training do we need to offer to assist our teams in doing digital ministry?
• What did we learn in doing this event that could be shared with other churches through our denominational office's website?

As you ask questions like these more frequently at your meetings, they will become second nature. (And obviously, many of them will lead to other detailed questions about the whos, whys, and hows of the ministry being discussed.) Soon, your congregation members will increasingly grasp the importance of always considering the Internet and its relation to your ministry, and the effectiveness of your digital communication will grow.

~ Tim Gossett